As the instructor of an online cartooning class (Brandon's Awesome Cartooning Class Online, or BACCO), the kids would consistently finds names to call me. "Boomer" (I'm not that old), "Weirdo" (because I don't know half the anime titles they spit out during conversation), or "Gramps" (again, anybody over the age of 40 is an ancient relic in their mind). But one that stuck is "Boss". Naturally, it's most likely stated with a touch of sarcasm.
But that's okay. I liked the sound of it nonetheless.
Alas, the genesis of BaccoBoss. And like those art students who speak without filters, so too do the designs representing the brand. Right in your face, say what you mean, rinse and repeat.
Because honesty is a virtue best served printed.